The existing IDEA pre-paid subscribers can recharge with the new special tariff voucher priced at Rs 47, and validity of one year. The new
pre-paid subscribers of IDEA can avail the reduced call rates from the first recharge itself, a release said.
However, regular tariff will apply for the first minute of the day. Subsequently, the special call rate of 40 paise for local calls and 50 paise for STD calls will be applicable. This plan will be available at all retail outlets and My IDEA showrooms in Mumbai
The company believes that the new offer will enable over a million IDEA subscribers in Mumbai to call and SMS their friends and family members across the country at low rates for a longer duration of time, the release said.
Sashi Shankar, COO, Idea Cellular said, "With Diwali and Christmas just round the corner, we expect a surge in mobile usage. With the new tariff plan, IDEA subscribers will enjoy the lowest tariff in Mumbai and will be able to make calls with absolute freedom without worrying about time or geography. As the fastest growing mobile operator with over 1- million subscribers in Mumbai, IDEA's new initiative will provide its subscribers great value & enhance customer satisfaction."
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