Search This Blog

Tuesday, November 3, 2009

Hero Honda scales up sales target

Driving high on robust growth during the first half of the current fiscal owing to higher penetration in rural areas and new products, Hero Honda Motors, the country s largest two-wheeler manufacturer, has revised its sales target upwards for the current financial year.

We are going to exceed 40 lakh units handsomely this fiscal, not by a small number but by a big number, Anil Dua, senior vice-president (sales & marketing), said. The company, which had sold 37.22 lakh units in 2008-09, was earlier eyeing a 7.5% growth this fiscal at 40 lakh units. While Dua refused to give the new target for 2009-10, it is expected that the company will register over 10% growth this fiscal.

This comes close on the heels of the Society of Indian Automobile Manufacturers (Siam), the auto industry body, revising the growth targets for 2009-10. Siam said in October that the auto industry would grow by 10% in 2009-10 as against the earlier target of 5%. Hero Honda has recently launched a premium bike, fuel-injected ZMR, along with a new version of Hunk in the premium segment, and a special edition of Splendor+.

No comments:

Post a Comment